@photohome_uk via flickr
There is only one way to ship correctly: you ship.
When you ship, you put something out into the world, in all of its glorious incompleteness and imperfection. You confront the cold-water shock of outside criticism and your own feelings that what you’re putting out there is quite to your standards.
This blog is a testament to shipping. Some days I feel that what I write is pretty good, on other days it could be better. On some days, much better. But it’s important to me that I put it out there because the momentum of shipping is an incredible motivator to keep shipping. You take one photograph, so you take another. You write one page, then commit to +1-ing it. You put yourself out there at a networking event so you’re compelled to do it again the next week (or the next day).
Shipping is tangible courage and it’s not easy. More careers have been killed by a lack of shipping than have been made. The business cards collect dust, the website sits un-updated, the workshop unfinished. But yet we continue to be compelled by that notion: “what if…”
If you want to commit to shipping, COMMIT. Do it NOW. Take that resonant notion you have – the book, the weight-loss plan, the workshop, the website, the dissertation, the business, the blog, the dream to be an astronaut – and commit to one small step a day – no matter what they say – to moving it forward.
Sit in how good it feels to accomplish that one task.
Reflect on the person you are becoming.
Love who you are.
But, please…from the bottom of my hear…do it. Ship. You will be so much more thankful for it.
Don’t let your life’s regret be “why didn’t I?” Let it be “why didn’t I do it sooner?”