When a below-the-banner band plays a festival, they are one in a hundred. Some fans may come to hear them play, but otherwise they are like a booth at a flea market: a member of the undifferentiated mass (now that I think about it, a booth at the flea market might be more sought-out than a band at a festival). The hope is that more fans can be acquired though a group of loosely-related, like-minded people. A new ice cream brand debuting at a gathering of ice cream lovers.
When a band is on tour, they are the thing. People are paying money to see them. Completely different atmosphere, different intent, different reception. And, with that, different set of rules and expectations. But also different ways of connecting with the community. People love your ice cream brand…now what?
Pay attention. Are you are playing the festival or are you on tour?