Remember TV ad jingles when you were growing up?
“Two beef patties, special sauce, lettuce, cheese…”
“The best part of waking up is…”
“To look sharp every time you shave…”
“Zoom, zoom, zoom!”
The jingle – the mix of words and music – create an inescapable association between you and the product. I can recall jingles (and taglines) from products I haven’t thought nor cared about for years. But they resonate, and likely will forever. Short, memorable, and pervasive. Just like interactions with others.
How do you jingle? What’s your special melody? What are your words?